Regardless of whether they are start-ups, medium-sized companies and globally active companies — whether B2B, B2C or D2C: Companies of all sizes and from almost every industry are now using branding measures to build brands.
There are always technological developments that massively influence our daily behavior and media use and change them in the long term. Smartphones have had such an impact and smart TVs are also about to fundamentally change our media habits.
Most of us automatically combine branding measures with large-scale TV campaigns, radio, large-scale outdoor advertising or sponsorships in top-class sports. But even digitally, there are now a number of ways to push brands and build brands. At this point, we would like to give you an overview of digital branding options.
The excitement is great: Google's announcement that it will refrain from individual tracking in its own cosmos is causing turmoil and uncertainty in the advertising industry. Many articles with headlines such as “Google stops personalized advertising” have also contributed to this. Time to light things up in the dark with a Q&A.
This month, Daniel Skoda, Managing Partner at adlicious, is looking outside the box and talking about an adlicious campaign for globetrotters and a form council in which he still sees a lot of untapped potential.
“What moves us” — our new series, in which we talk briefly and concisely about ourselves, broaden our horizons and analyse the trends & challenges of the near future.
