First-class brand expertise, excellent customer service, over 60,000 items at eight locations in Germany — Möbel Martin, provider of high-quality furniture, invested in advertising its comprehensive range of video ads on YouTube in order to now also place visual advertising in addition to its radio advertising campaigns.
There are always technological developments that massively influence our daily behavior and media use and change them in the long term. Smartphones have had such an impact and smart TVs are also about to fundamentally change our media habits.