This month, Daniel Skoda, Managing Partner at adlicious, is looking outside the box and talking about an adlicious campaign for globetrotters and a form council in which he still sees a lot of untapped potential.
Which adlicious campaign are you particularly proud of recently?
Our drive-to-store campaign with Globetrotter for the opening of the new adventure branch in Berlin was a great pleasure for the customer and us - with high three-digit visitor numbers and a low cost per store visit.
Branding or performance? Where would you currently focus on media?
Branding and performance are inseparable — one doesn't work in the long run without the other. Performance is a no-brainer, saving on the wrong end of branding is dangerous.
What advice would you give someone who now wants to build a new brand or wants to do a major rebrand?
Many brands have not yet understood the potential of YouTube on connected TV. This is a very attractive and effective format that is waiting to be used. The ranges are there and the control options are superior. Use it!
