“What moves us” — our new series, in which we talk briefly and concisely about ourselves, broaden our horizons and analyse the trends & challenges of the near future. We're launching this month with our Director & Co-Founder David Lange.
What news does adlicious have?
Despite Corona, we are continuing to grow and are strengthening our team in all areas. We are also moving into a new space in our beloved office complex in Hamburg, Ottensen.
Which adlicious campaign are you particularly proud of recently?
We are currently helping a Cologne-based musical producer to make his latest upcoming production “Himmel und Kölle” known to the target group despite corona. We love the entrepreneurial courage to pull something like this off and are proud to be a part of the project.
And which external marketing campaign has impressed you recently?
How the creative agency RCKT from Berlin with its “RCKT” campaign has helped to make ADAC relevant among the younger target group. A great example of how you can master even seemingly hopeless cases;)
Which media/marketing trends and developments do you currently find particularly exciting?
The disappearance of cookies and their influence on the advertising industry is certainly one of the most central and exciting topics of the moment. And the transformation of traditional, more static channels such as OOH and TV into truly data-driven channels, which is of course super exciting for us as a specialist service provider.
What would you like to share with marketing decision makers right now?
Continue to be brave and break new ground in marketing, this is the only way you will build communication strategies that make the difference. And invest in your own analytics and attribution setup to be able to better measure the value of the individual channels. This enables you to choose the right service providers who will successfully support you in the long term.
