Outdoor advertising, particularly DOOH, offers large advertising spaces with high reach. 74% of all German citizens over 14 years of age come into contact with a DOOH advertising medium at least once within seven days.
Hamburg, 16.03.2022. The marketing managers at garmo AG have selected the digital agency adlicious for their digital media measures. The owner-managed agency from Hamburg prevailed in a multi-stage pitch process. In addition to increasing brand awareness among the relevant target group, the willingness to buy the GAZi products in particular should be effectively expanded. The focus of digital advertising measures is on people who like Mediterranean food, who follow a vegetarian diet and on people who like to grill. adlicious also adapts the advertising materials.
Anyone who still thinks of classic billboards when it comes to outdoor advertising should perhaps take a look outside again. There are now digital advertising walls in more and more places — from train stations and airports to city centers to restaurants and even in medical practices. At the same time, the growth of Digital-Out-of-Home (DOOH) has increased rapidly once again in recent years.
Regardless of whether they are start-ups, medium-sized companies and globally active companies — whether B2B, B2C or D2C: Companies of all sizes and from almost every industry are now using branding measures to build brands.
Digital out-of-home becomes programmatic and completes cross-channel marketing. DOOH advertising reaches target groups who are on the move on large format advertising spaces.
