Sustainability and consumption are by no means mutually exclusive. With this claim, Winade Getränke GmbH is launching the alcohol-free organic wine brands Winade and Senza.
The Hamburg-based end-to-end media agency continues to grow and is expanding its team accordingly. Christian Cramer has been on board as Senior Creative Content Manager since May 3.
Slightly delayed due to the Easter holidays, our CEO & Co-Founder Viktor Eichmann takes a look at the marketing world in his usual concise way.
“Even the most sophisticated media strategy can be ruined by poor creatives.” A harsh verdict and yet the truth in the highly competitive advertising market. The success of a campaign no longer depends only on cleverly designed media plans, but to a large extent on the quality of the creatives. But why is that so?
This month, Daniel Skoda, Managing Partner at adlicious, is looking outside the box and talking about an adlicious campaign for globetrotters and a form council in which he still sees a lot of untapped potential.
by Daniel Skoda, Managing Partner at Adlicious Brick-and-mortar retail is facing major challenges. For example, many industries that rely heavily on local shopping experiences are not only struggling with the current situation, but also by online retail, which is constantly expanding its market shares...
