Sustainability and consumption are by no means mutually exclusive. With this claim, Winade Getränke GmbH is launching the alcohol-free organic wine brands Winade and Senza. Both brands focus on socially responsible production, transparent value creation and fair working conditions — within their own company and with all partners. In addition to Winade and Senza, the in-house online shop winade.de has also been launched in parallel. The completely alcohol-free range includes Winade white, Senza white wine and two variants of palatine water.
The launch of the Winade and Senza brands is accompanied by an extensive digital media campaign. Hamburg-based end-to-end media agency adlicious is responsible for the corresponding strategy and implementation, including the complete creation of advertising material. The campaign focuses on specially developed YouTube spots from both brands. Supported by wide-ranging display, social and SEA measures, which address the target group in appropriate environments.
“We want to prove that joie de vivre and sustainable consumption are possible together,” says Christian Gruber, managing partner at Winade. “With Winade and Senza, we have developed products that are produced in an absolutely fair, sustainable and fun way. In this way, we make sustainable enjoyment tangible and can set an example for a better future with every bottle of Winade sold.” “We are delighted to be able to support Winade with our media expertise during the market launch and wish Christian Gruber's team a successful launch,” adds David Lange, co-founder and managing director at adlicious. More information about Winade and the product range can be found at:
winade.de downloaden: visuals
Winade press contact: Christian Gruber - medien@winade.de
adlicious press contact: Robin Tillmann - robin@adlicious.me
