Retailing is in crisis to a large extent — and not just since the pandemic. Although the majority of sales are still generated in local stores, the online share continues to grow and the frequency in stores is falling, especially in less exclusive locations. According to the German Trade Association (HDE), online grew by 1.6 percentage points last year to a total of 12.4 percent — a record growth.
by Daniel Skoda, Managing Partner at Adlicious Brick-and-mortar retail is facing major challenges. For example, many industries that rely heavily on local shopping experiences are not only struggling with the current situation, but also by online retail, which is constantly expanding its market shares...
adlicious is taking part in Retail Business Week next week. In the presentation by our Managing Partner Daniel Skoda, learn how dynamic branding and drive-to-store ads can increase retail sales.
