Slightly delayed due to the Easter holidays, our CEO & Co-Founder Viktor Eichmann takes a look at the marketing world in his usual concise way. In focus: connected TV, brand building and the word “none.”
Which adlicious campaign are you particularly proud of recently?
Our CTV campaigns on Youtube as a TV extension! Including perfect target group targets, as opposed to classic TV.
And which external marketing campaign has impressed you recently?
None
How have media and/or marketing changed in the last 5 years?
Everything is becoming more digital. Linear TV is dying. CTV (VOD, YouTube, etc.) are experiencing a BOOM.
What would you like to share with marketing decision makers right now?
Despite Corona, the brand must be strengthened. Corona will be history at some point, your brand shouldn't suffer the same fate.
