For some time now, experts have been discussing how the advertising industry will change with the switching off of third-party cookies. Here you can find out why Federated Learning of Cohorts (FLoC) will not play a role in the future and how they differ from topics and FLEDGE. A look back again: Third party cookies are coming to an end, but what does that mean for targeting?
2022 is here and with the new year, we have many exciting digital marketing topics ahead of us. Don't miss out on these seven trends
According to estimates, there are more than 30 million influencers worldwide. Thanks to TikTok and increased Internet usage due to the pandemic, the number is likely to have risen significantly recently.
Advertising brochures in mailboxes. What sounds like a relic from the past in an increasingly digital world is still very popular in Germany — at least among advertisers. According to a study by Deutsche Umwelthilfe, 28 billion advertising brochures are distributed every year. That's the equivalent of around 35 kilograms of advertising that end up in every mailbox in the country — anew every year. The popularity of this advertising format is very unevenly distributed between sender and recipient.
Social shopping or social commerce is the combination of e-commerce with social networks. Various formats of this kind have been around for some time, but the whole big hype has only been apparent for a short time - also reinforced by corona. Social shopping is thus becoming interesting for more and more brands and companies.
For some time now, Twitch has been challenging the previous placeholder YouTube in the battle for the crown of online video platforms. The winner is not yet really foreseeable, the fight has not yet been decided.
