The Dr. Kade Case Study shows how a targeted awareness campaign for intimate health achieved a performance uplift through an upper-funnel strategy, optimized creatives and channel coordination. KadeFlora in particular benefited from an increased CTR and improved view-through rate on YouTube, which increased awareness of intimate health.
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Consorsbank relied on an innovative 3D FOOH video campaign, which achieved a 76% higher click rate than the classic image video campaign and thus successfully generated attention for the new app.
Dynamic display drive-to-store ads were used to specifically steer sports-savvy men in Darmstadt to the local Tipico shop. The campaign impressed with daily adjustments and precise placements.
Using adlicious's dynamic ad technology, applicants for various GLS locations in Germany were targeted. Through automated, location-based advertising and Google search ads, the campaign was able to achieve high click and engagement rates as well as strong viewability, which efficiently increased application numbers.
The WillBe campaign by the Liechtensteinische Landesbank used business influencers and young professionals to present the benefits of the app and secure financial management. With 22 videos on Instagram, the campaign achieved 3 million impressions and an engagement of 1.9%.
A full funnel strategy achieved maximum visibility and commitment for Sanostol by using seasonal creatives and targeted targeting to precisely address parents between the ages of 25 and 49 in awareness and intent phases. The campaign impressed with an above-average viewability of 78% and a strong CTR of 0.79%, which underlines the effectiveness of the approach.
