With the help of data-driven drive-to-store display ads in collaboration with adlicious, Tipico specifically increased visitor numbers in 15 franchise shops by addressing sports-savvy men locally and contextually with relevant messages.
Through a smart channel mix of Linear TV, YouTube, Display and DOOH, awareness of Pixum was increased at an early stage and targeted the target group. Through smart flighting and optimization, reach, visibility and app downloads were significantly increased.
The Dr. Kade Case Study shows how a targeted awareness campaign for intimate health achieved a performance uplift through an upper-funnel strategy, optimized creatives and channel coordination. KadeFlora in particular benefited from an increased CTR and improved view-through rate on YouTube, which increased awareness of intimate health.
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Consorsbank relied on an innovative 3D FOOH video campaign, which achieved a 76% higher click rate than the classic image video campaign and thus successfully generated attention for the new app.
Dynamic display drive-to-store ads were used to specifically steer sports-savvy men in Darmstadt to the local Tipico shop. The campaign impressed with daily adjustments and precise placements.
Using adlicious's dynamic ad technology, applicants for various GLS locations in Germany were targeted. Through automated, location-based advertising and Google search ads, the campaign was able to achieve high click and engagement rates as well as strong viewability, which efficiently increased application numbers.
