Gamification integrates playful elements and eye-catching animations into display ads to actively engage consumers and increase their willingness to buy. This approach creates an emotional bond with the brand and turns passive observers into active participants. adlicious develops interactive HTML5 banners that increase engagement and fully utilize target group potential.
The FIELDS Group has acquired a majority stake in the digital marketing agency adlicious to promote its international expansion. The existing management team remains and the focus is on growth through innovative marketing solutions and the development of technological products.
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TV advertising is not out — it remains effective and relevant. In combination with digital advertising, TV campaigns can be optimized and increase the success of brands and products.
adlicious is expanding into the British market. Leading this step is Marcus Wareham, an experienced professional with more than 25 years of experience who previously worked at Meta. adlicious wants to bridge the gap between digital brand building and real consumer actions and provides agencies and advertisers in the UK with tailored and agile services. The expansion reflects the company's commitment to deliver innovative digital marketing solutions for brands that seek effective customer engagement and growth.
The Hamburg-based end-to-end digital agency adlicious has secured the digital media budget of energy supplier TEAG (Thüringer Energie AG). Part of the campaigns will include the planning, management and evaluation of dynamic advertisements for a TEAG tariff. The customer from Hamburg will be operationally supported. The allocation of budgets was preceded by a multi-stage process. TEAG Thüringer Energie AG (TEAG for short) is a German energy supplier headquartered in Erfurt.
According to estimates, there are more than 30 million influencers worldwide. Thanks to TikTok and increased Internet usage due to the pandemic, the number is likely to have risen significantly recently.
