To market its trading products, Consorsbank has set itself the goal of using data intelligently to address the defined target group personas.
With dynamic ad technology from adlicious, a data-based, personalized approach was implemented for Consorsbank. Dynamic ads offer the advantage that, based on interests and purchase intentions, each user is shown an individualized ad in display environments in order to maximize the branding effect. Particularly effective creative solutions optimized for differentiated user targeting are based on data and technology. With the help of target group-specific audience targeting, interest groups can be addressed efficiently and effectively in order to create and strengthen awareness of the brand and offering.
The dynamic ad technology from adlicious provides this tailor-made combination of personalized creation and real-time media delivery in the desired user segments — a differentiating factor for successful brands in today's digital media world.
With Dynamic Ads, Consorsbank and adlicious succeeded in tripling the CTR compared to conventional display campaigns and reducing the eCPC by 70%.
For example, 87 different advertising material combinations of image and text elements were automatically delivered to potential customers individually and in an optimal format mix with above-average advertising material visibility. Compared to conventional display deliveries, the dynamic ad technology from adlicious thus delivered significantly increased user interaction and thus optimized costs per interested user for the Consorsbank.
A result that the media experts on the international jury of the Effective Digital Marketing Awards impressed — both the adlicious technology platform and the joint Dynamic Ad campaign with Consorsbank achieved shortlisted placements in the “Most Effective Tech Platform” and “Most Innovative Campaign” categories.
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