Hamburg, 16.03.2022. The marketing managers at garmo AG have selected the digital agency adlicious for their digital media measures. The owner-managed agency from Hamburg prevailed in a multi-stage pitch process.
In addition to increasing brand awareness among the relevant target group, the willingness to buy GAZi products in particular should be effectively expanded. The focus of digital advertising measures is on people who like Mediterranean food, who follow a vegetarian diet and on people who like to grill. adlicious also adapts the advertising materials. The digital experts combine connected TV with digital measures that redirect to the POS and a strong presence in urban areas via DOOH. Just in time for the barbecue season, the campaign starts in April and will ensure continuous brand presence during this time.
José Antunez, Head of Marketing and Purchasing at garmo AG: “In our region around Stuttgart, we are already very well known for our measures and sponsorships. Now we want to significantly expand brand preferences among other target groups across Germany as well. With the “digital first” approach, we have the opportunity to dynamically implement various measures depending on the weather and location and thus reach the relevant set of the target group.”
Viktor Eichmann, Co-Founder and Managing Director at adlicious is also happy about the collaboration: “Working for traditional brands is always a very nice thing. We are very much looking forward to working together and, thanks to the two mandates of media and creation, we can exploit the full potential of our dynamism and technologies.”
“There aren't many brands that are as strong in their product segment as GAZi. The company also stands for quality and reliability — which is a very good fit for us.”, added David Lange, Co-Founder and Managing Director at adlicious.
About garmo AG: Garmo AG is a dairy company based in Stuttgart, founded in 1975 by Eduardo Garcia. The company quickly developed from an importer of various products abroad to the European market leader for “ethnic dairy products.” Garmo AG's best-known brand is Gazi. Since February 15, 2002, the company has been trading as Garmo Aktiengesellschaft and, with the Gazi brand, is Europe's largest marketer of Mediterranean dairy products. The CEO of Garmo AG continues to be the founder of the company Dr. Eduardo Garcia. Since July 2020, his son Manuel Garcia has also been a member of the board.
About adlicious: adlicious began in 2014 as one of the first independent and purely programmatic media agencies. Combining data and technology to achieve superior media activation has always been central to our work. Our years of practical experience with many different platforms have prompted us to develop our own technology to close the existing gap between creation, data and media. Today, adlicious has transformed into a technology-driven digital agency and we are thus able to deliver integrated and fully customizable media solutions to our customers across the entire customer journey and all digital channels.
