YouTube on Connected TV (CTV) is rapidly gaining in importance and achieves higher audience retention, engagement and ROI than classic TV advertising or VoD ads. With precise targeting, cost-effective impressions, and strong advertising impact — particularly among millennials and Gen Z — YouTube on CTV is one of the most effective strategies for digital marketing.
Motion design combines graphic design and animation to attract attention and make complex content understandable. This method improves digital communication, increases user interaction and increases the conversion rate.
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TV advertising is not out — it remains effective and relevant. In combination with digital advertising, TV campaigns can be optimized and increase the success of brands and products.
The areas of application for DOOH advertising are diverse these days. Everyone agrees: thanks to one-to-many communication, very high reach in the target group can be achieved - but the “in the target group” phrase should be examined a little more closely, because this is definitely a contentious topic.
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Brooks Running, a US manufacturer of sports and running equipment, used display drive-to-store solutions and in-banner video ads from adlicious to promote a passion for running in the DACH region and increase footfall traffic with retail partners. Targeting based on location and interests and adapting ads to the retailers' range of products achieved high results, including lower costs, high visibility and interactions.
In the world of digital advertising, cookies are undergoing a transformative journey. The evolution of audience targeting is unfolding, driven by the decision of Google Chrome to block third-party cookies. Companies are adopting innovative strategies to navigate this shift, and the crucial role of mobile advertising IDs in the post-cookie era becomes evident. Stay ahead in the dynamic realm of online marketing by gaining insights that shape the future of advertising!
