User-generated content (UGC) creates trust through authentic, personal experiences from real users and is often more convincing than traditional advertising, especially when it is strategically combined with professional brand content. As a result, UGC increases the credibility, willingness to buy and reach of brands in a cost-effective way.
Influencer marketing is increasingly relying on small influencers who build real trust in the community through their authentic and personal approach. As a result, brands reach their target groups more effectively, create closeness rather than distance and increase credibility, especially among the younger generation.
YouTube on Connected TV (CTV) is rapidly gaining in importance and achieves higher audience retention, engagement and ROI than classic TV advertising or VoD ads. With precise targeting, cost-effective impressions, and strong advertising impact — particularly among millennials and Gen Z — YouTube on CTV is one of the most effective strategies for digital marketing.
Motion design combines graphic design and animation to attract attention and make complex content understandable. This method improves digital communication, increases user interaction and increases the conversion rate.
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TV advertising is not out — it remains effective and relevant. In combination with digital advertising, TV campaigns can be optimized and increase the success of brands and products.
The areas of application for DOOH advertising are diverse these days. Everyone agrees: thanks to one-to-many communication, very high reach in the target group can be achieved - but the “in the target group” phrase should be examined a little more closely, because this is definitely a contentious topic.
