The Hamburg-based end-to-end digital agency adlicious has secured the digital media budget of energy supplier TEAG (Thüringer Energie AG). Part of the campaigns will include the planning, management and evaluation of dynamic advertisements for a TEAG tariff.
The customer from Hamburg is serviced operationally. The allocation of budgets was preceded by a multi-stage process. TEAG Thüringer Energie AG (TEAG for short) is a German energy supplier headquartered in Erfurt. The company supplies private households, business customers, industrial companies, public utilities and municipal suppliers with electricity and natural gas. Founded in 1993/1994 through the merger of three regional electricity suppliers, gas supply was added as another business area in 2005. In recent years, TEAG has continuously expanded its range of services. In addition to energy, the Group is increasingly focusing on electric mobility and decentralized energy storage. Another example of the company's transformation is the entry of Thüringer Netkom into selling telephone and Internet connections for end customers in 2015. In cooperation with public utilities, the company is working to expand public hotspots, including in rural areas.
Stefanie Hofmann, Head of Customer Retention and New Customer Acquisition at TEAG: “We want to decisively expand the brand's presence among consumers. To do this, we need a partner with digital know-how who plans across channels and ultimately thinks in holistic dimensions. adlicious is exactly the right partner for us to reach the various target group segments in the digital sector with technology-based and dynamic campaigns. ”
“For us, TEAG is a very exciting and up-and-coming company. We are looking forward to the challenge of providing impetus for the brand with our dynamic campaigns and increasing brand awareness outside of Thuringia as well.”, so Viktor Eichmann, Co-Founder & Managing Director of adlicious.
“The main task will be to establish TEAG in the relevant set of end users and to oppose the big companies in the industry. Our personalized ads are perfect for this purpose to reach the various segments of the target group”, added David Lange, Co-Founder & Managing Director of adlicious.
