Today, more than ever, brands need to stand out — surprise, inspire and pick consumers up in the right places. Traditional marketing approaches are not a thing of the past, but in the age of customer centricity, consumers expect brands to recognize their moods and needs and respond to them skillfully — a surprise effect is desirable, as Dentsu recently stated in the 'Consumer Vision 2035' study.
That's where gamification comes in — in the truest sense of the word! By combining gamification approaches with display advertising, users are offered a unique experience, because advertising campaigns that integrate playful elements awaken the inner competitive spirit and turn passive observers into engaged participants. These playful approaches in effective campaigns not only increase engagement, but also the willingness to buy. Ready for a level up?
The human instinct to play is universal and timeless. Gamification uses this natural human tendency to play and combines it with elements from game design, marketing and psychology. Playful elements are integrated into non-playful contexts — i.e. advertising campaigns — to increase motivation and engagement. If you play successfully, you feel good. And this positive feeling is transferred directly to the advertised brand. Brands that involve and challenge audiences in their campaigns create an emotional bond that goes beyond mere consumption and can build a lasting relationship with the brand.
In addition to the many advantages that the gamification approach offers for brands, there is always the challenge of thinking about it in a new and individual way for each brand and every product — this advertising approach does not allow “one-fits-all solutions”. Thanks to our expertise in creative, tech and media, we at adlicious can not only develop appropriate advertising concepts, but also transfer them into interactive HTML5 display banners, manage them and optimize them according to interaction and engagement rates. This allows us to fully exploit target group potential. A selection of our interactive display gamification ads can be previewed via the following links:
https://preview.adlicious.me/SevenOneMedia/StapelShow/preview.html
https://preview.adlicious.me/preview/?id=/Pro7/2023/01/preview
Gamification brings momentum to the advertising world and offers companies the opportunity to convey their messages in a fun way. At a time when attention is paramount, this approach ensures deeper interaction between consumers and brands. The instinct to play provides the necessary commitment that turns an advertising message into an experience. This is how passive consumption becomes active participation. In the end, the consumer remains the winner — and so does the company. Game on!
If you are interested in a possible interactive banner concept for your brand, we would be happy to provide you with individual advice. Click here for the contact form: https://www.adlicious.me/contact
