Amsterdam, September 10, 2024 — FIELDS Group is pleased to announce the acquisition of a majority stake in adlicious, a digital marketing agency with a strong presence in Germany and selected international markets. By seamlessly integrating all relevant digital media channels, premium advertising creations and various (external) data sources for intelligent campaigns and automated marketing solutions, adlicious helps brands and agencies maximize the impact of their advertising campaigns. adlicious specializes in combining these advertising solutions with the right strategy to find the most effective marketing channels and formats and thus improve every interaction throughout the customer journey.
The partnership between FIELDS Group and adlicious aims to build on adlicious's success in the advertising industry and develop the company into a leading provider across Europe, both organically and inorganically. At the same time, FIELDS Group will support the management team led by Viktor Eichmann, David Lange and Matt Probert in further scaling international business.
”We are pleased to welcome FIELDS Group as a new shareholder. This partnership marks an exciting new chapter for adlicious and we're fully prepared to take the company to new heights. With the support of FIELDS Group, we will expand our international presence and expand our successful business model to new markets. Our focus will be on scaling the strategies that have driven our growth. In doing so, we ensure that we can continue to offer exceptional added value to our customers all over the world”, comment Viktor Eichmann and David Lange, founders and managing directors of adlicious.
Matt Probert, CTO of adlicious, adds: ”I am excited about the upcoming growth opportunities, particularly with regard to the further development of our technological products. This partnership will enable us to create even more innovative advertising solutions and help brands create smarter and more effective marketing experiences.”
André Reitz adds on behalf of FIELDS Group: ”We are proud to partner with adlicious. The technology-driven approach and the resulting innovative products ensure a better return on marketing spend for our customers — a unique selling point that has convinced us right from the start. We are excited to continue this journey with Viktor, David and Matt as a management team, as well as co-shareholders and the rest of the ADLICIOUS team over the coming years. Together, we want to both further expand existing activities and implement selective buy-and-build.”
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About adlicious
adlicious was founded in 2014 as one of the first independent and purely programmatic media agencies. From the outset, the focus was on combining data and technology to achieve better media activation. Many years of experience with many different platforms ultimately led to the decision to develop our own technology to close the existing gap between creation, data and media. Today, adlicious has developed into a technology-driven full-service digital agency and is therefore able to provide its customers with integrated and fully customizable media solutions across the entire customer journey and all digital channels.
www.adlicious.me
About FIELDS Group
The FIELDS Group is an entrepreneurial investor who focuses on developing companies with potential. FIELDS Group invests in companies based in the DACH and Benelux regions and implements real transformations with its team.
www.fields.nl
