For advertisers and agencies, it is no longer a question of whether they rely on programmatic and data-driven advertising, but which strategies they can use to optimize efficiency gains and ROI. We have created Hygge Morning Talks to help you question your strategies and help you optimize your data-driven & programmatic advertising.
Branding campaigns are now also making use of programmatic purchasing. In the USA, a good 55 percent of display ads are said to have been purchased programmatically in 2015. Branding in programmatic does not have to reinvent the wheel; rather, the possibilities are increasing, whether in terms of measurement, reporting or even addressing target groups more precisely.
Today, the Bundesverband Digitale Wirtschaft BVDW e.V. published the Code of Conduct for Programmatic Advertising and adlicious is one of the first companies to sign it.More information about the objectives and requirements is available at bvdw.org
Our case with Semasio in the new 'Magazine for Data Driven Advertising, 'describes how we were able to achieve 7-times higher engagement rates and 15x more conversions for VALMANO by targeting purchase intentions.
The fashion brand C&A decided to programmatically open up new sales potential for women's and children's clothing. Our joint case with orbyd and Semasio in the current BVDW Programmatic Advertising Compass shows how measures in display prospecting demonstrably lead to incremental sales growth.
