Digital out-of-home becomes programmatic and completes cross-channel marketing. DOOH advertising reaches target groups who are on the move on large format advertising spaces.
At the Marketing Intelligence & Innovation Awards (MIIA), pioneers in digital marketing are honored for projects that impress with their measurability.adlicious is shortlisted for MIIA 2017 with C&A in the Data & Analytics category.
C&A and WeltSparen share exciting insights into their strategy, highlight their marketing challenges and explain the programmatic success factors. Julia Rupprath is responsible for display & retargeting at C&A.
Concentrated expertise in data-driven marketing: Dmitrij Propp, Head of Data & Analytics at adlicious, shows at the Internet World Fair on 08.03.17 “which (unexpected) optimization metrics really drive sales.” Other speakers include from Google/ DoubleClick, Amazon and easyCredit.
At the beginning of February, the 'Online Retail 2017' conference will present the latest trends, tools, methods, innovations and best cases in the e-commerce sector. The conference is considered the annual kick-off of the e-commerce industry and presents excellent speakers on exciting topics.
