In the digital marketing industry, the keys to technologies that can unleash millions of advertising dollars are given far too often to newcomers to agencies. These technologies include the demand-side platform (DSP). It is a powerful tool when it comes to options in terms of spending volume, revenue and in-depth insights — as long as advertisers know how to find them. Are DSPs too powerful for the users behind them?
Set up data-driven campaigns in programmatic advertising correctly: we have put together the most important tips for data-driven programmatic advertising.
