Dr. Kade stands for the promotion of health and well-being and places particular emphasis on removing the taboo surrounding intimate health. The goal of the campaign was to position products such as KadeFlora, KadeHydro, and KadeZyklus as effective problem solvers and strengthen their perception within the target group. Additionally, the creatives were to be optimized to achieve a clear performance uplift. To achieve this awareness push, a comprehensive upper-funnel strategy was developed that used display, YouTube, and Spotify as central channels for high advertising pressure. At the same time, the creatives were specifically optimized: Humorous and emotional claims addressed sensitive topics in a relaxed and accessible way. The campaign clearly focused on increasing performance: A new strategic direction led to an optimized setup, and A/B testing identified the most effective approaches. Additionally, the channels were strategically coordinated, while top performers from previous flights were specifically integrated to ensure maximum efficiency during delivery. KadeFlora achieved a 555% CTR increase on display and a 100% improvement in the view-through rate on YouTube. Thus, the campaign not only contributed to a significant brand uplift but also increased awareness of intimate health among the target audience.
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