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In the highly competitive financial market, particularly during the advertising-intensive pre-Christmas period from the beginning of November to the end of December, Consorsbank was looking for innovative ways to increase awareness of its new app and set itself apart from the competition.
Consorsbank extended its DOOH campaign with an innovative FOOH (fake out-of-home) video on Meta Platforms (Facebook and Instagram). The video showed an impressive 3D presentation, in which app elements appeared to flow out of a DOOH display into the real environment in order to vividly present the new app. In parallel, sequences of the existing image video were also used on Meta Platforms. The budget was evenly distributed across both campaigns to carry out an A/B test. This test made it possible to compare the performance between the classic image video campaign and the creative FOOH video ad. This made it possible to determine which approach reached the target group more effectively and increased app awareness.
“The 3D-FOOH campaign was a complete success. With this innovative approach, we were able to experience our app in a new way, which made us stand out, especially during the advertising-intensive pre-Christmas period. Thanks to the clever combination of our app assets with adlicious's creative 3D effects, we achieved up to 76% higher CTR compared to the image video campaign. In this way, we were able to make optimal use of the strengths of our own material and at the same time generate maximum attention through innovative technology. ”
Michael Schlenker, Sales Manager at Consorsbank
