Branding campaigns are now also making use of programmatic purchasing. In the USA, a good 55 percent of display ads are said to have been purchased programmatically in 2015. Branding in programmatic does not have to reinvent the wheel; rather, the possibilities are increasing, whether in terms of measurement, reporting or even addressing target groups more precisely.
Today, the Bundesverband Digitale Wirtschaft BVDW e.V. published the Code of Conduct for Programmatic Advertising and adlicious is one of the first companies to sign it.More information about the objectives and requirements is available at bvdw.org
Through precise knowledge of purchase intentions and their programmatic use, it is possible to efficiently conduct online marketing for e-commerce, including in display advertising, and to achieve competitive advantages for your own company. This allows retailers to target potential new and existing customers in a targeted and individual manner with suitable ads, i.e. target.
In the digital marketing industry, the keys to technologies that can unleash millions of advertising dollars are given far too often to newcomers to agencies. These technologies include the demand-side platform (DSP). It is a powerful tool when it comes to options in terms of spending volume, revenue and in-depth insights — as long as advertisers know how to find them. Are DSPs too powerful for the users behind them?
Set up data-driven campaigns in programmatic advertising correctly: we have put together the most important tips for data-driven programmatic advertising.
