At the beginning of February, the 'Online Retail 2017' conference will present the latest trends, tools, methods, innovations and best cases in the e-commerce sector. The conference is considered the annual kick-off of the e-commerce industry and presents excellent speakers with exciting topics. Viktor Eichmann and Dmitrij Propp from adlicious provide marketing 'how to' insights and in their presentation “Is your digital marketing (really) broken?” helpful suggestions for replacing misleading metrics.
