Photograph of smart, stylish computer (probably an Apple iMac) on a desk. Charts are displayed on the computer's screen.

Programmatic 101 - Multi-DSP setups & the right measurement

“Data from online marketing can often not be processed correctly in companies. “- Dmitrij Propp, Head of Data & Analytics

https://www.youtube.com/watch?v=C2p76ZGK9Cs

“It's worth using multiple DSPs. Even the DSP selection must contribute to the marketing goals. Different DSPs have different strengths. “- David Lange, Co-Founder & Managing Director

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