As an international logistics company, GLS was faced with the challenge of recruiting employees for various locations in Germany. For this purpose, adlicious's dynamic ad technology should be used to increase applications for selected jobs at the respective location.
With adlicious's dynamic ad technology, dynamic display advertising materials could be created that targeted the right users, scalable across various locations and job descriptions. The ads were shown to users based on their location. Thanks to the technical integration of feeds, it was possible to automatically create hundreds of different advertising material combinations for locations and job descriptions without much effort. With the help of Google Search ads, already branded and actively searching users were redirected to the career page. In this way, traffic could be generated cost-effectively and the number of incoming applications increased.
The campaign achieved an average SEA CTR of 8.39% across all locations, occasionally up to over 10%. In addition, a strong viewability across benchmark of 74% across all locations was achieved. Individual geographical adjustments significantly improved engagement.
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