Tipico, one of the leading sports betting brands in Europe, stands for excitement and the ultimate sports experience. Together with the franchise partner Olympico GmbH, adlicious implemented a four-week campaign in Darmstadt to bring this experience to the target group and direct users specifically to the local Tipico shop.
The campaign was characterized by the intelligent combination of dynamic display drive-to-store banners and targeted brand messages. The content has been adapted daily to highlight both top games like Real Madrid vs. Borussia Dortmund as well as generic news like “Experience the world of sports in your Tipico Shop!” The target group, consisting of men aged 18 and over with an interest in sports and sports betting in Darmstadt, was specifically targeted through advertising placements on relevant sports websites. Higher CPMs were deliberately accepted in order to place the messages in a native and thematically appropriate environment.
With a low cost-per-store visit of just €27.02 and positive customer feedback, the target group was successfully guided to the shop.
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