The areas of application for DOOH advertising are diverse these days. Everyone agrees: thanks to one-to-many communication, very high reach in the target group can be achieved - but the “in the target group” phrase should be examined a little more closely, because this is definitely a contentious topic.
Outdoor advertising, particularly DOOH, offers large advertising spaces with high reach. 74% of all German citizens over 14 years of age come into contact with a DOOH advertising medium at least once within seven days.
