Beim Aloha-Morning-Talk holen wir den Sommer zu uns. In hawaiianischer Atmosphäre treffen Programmatic- und Data-Fachleute auf solche, die es werden wollen.
Digital out-of-home becomes programmatic and completes cross-channel marketing. DOOH advertising reaches target groups who are on the move on large format advertising spaces.
Programmatic advertising has become an integral part of marketing and, according to BVDW, currently accounts for 45 percent of the digital display advertising market in Germany.
C&A and WeltSparen share exciting insights into their strategy, highlight their marketing challenges and explain the programmatic success factors. Julia Rupprath is responsible for display & retargeting at C&A.
Concentrated expertise in data-driven marketing: Dmitrij Propp, Head of Data & Analytics at adlicious, shows at the Internet World Fair on 08.03.17 “which (unexpected) optimization metrics really drive sales.” Other speakers include from Google/ DoubleClick, Amazon and easyCredit.
