More than 15 million Internet users in Germany can no longer be reached via display advertising due to adblock technologies. For brands, this means that a significant portion of the target group is currently not addressed or is only insufficiently addressed with advertising.
What is behind the hype? For dmexco, our assessment of which trends will determine marketing in 2019...
We explain how intelligent commerce marketing uses the different strengths of big players in the area of digital advertising and at the same time reduces dependence on Internet giants.
What contribution do attribution models make to successful online marketing campaigns? What does a brand marketer have to consider when choosing the right model and how can it be implemented? adlicious and Flashtalking provide answers to these highly topical questions.
Thanks to the effectiveness and efficiency of current marketing technologies, programmatic campaigns have developed from a revolutionary tool to a far-reaching standard in digital advertising.
d3con Video RecapCurrent opportunities and challenges in digital advertising, the role of trading desks and what advertisers should pay attention to in programmatic advertising.
