Programmatic advertising has become an integral part of marketing and, according to BVDW, currently has a 45 percent share of the digital display advertising market in Germany. Published by BVDW in autumn 2016 Code of Conduct Programmatic Advertising is now also being rolled out in their markets by IAB Austria and Switzerland - adlicious is also a signatory.
David Burst, President of IAB Switzerland:
“The Code of Conduct provides the basis for transparency and quality in programmatic purchasing. ”
