Digital creativity is not just a passing trend, but a crucial necessity that is becoming the core of advertising and marketing. Monica Degenhardt (formerly Mejia Pocasangre), our Head of Marketing & Creative Solutions, explains: “Digital creativity is more than just a slogan for DMEXCO this year. Digital creativity is currently the most important skill for success in the advertising industry. ”
What is behind the hype? For dmexco, our assessment of which trends will determine marketing in 2019...
