With platforms such as Netflix or Spotify, we are now used to being served content that is individually tailored to our preferences. Especially with the mass of content that we encounter on all platforms, such a recommendation can massively influence our consumption decision. But why are entertainment companies giving their customers this feature, while advertisers still rarely resort to personalization in the fight for the right target group?
Our Co-Founder and Managing Director David Lange answers Luka Andresen's questions in the Online Career Day podcast and explains, among other things, what distinguishes adlicious and which skills are in demand in the industry.
E-Commerce Week is an online conference taking place this year from May 4 to 8. More than 90 speakers from the e-commerce world share their knowledge and give you exciting insights into current developments in the industry. Of course, we're also there. In his presentation (Wednesday, May 6 at 11:00), our Managing Director David Lange explains how customers can be activated with dynamic ads.
“You are more honest with anyone than with Google's search field,” says data protection expert Constanze Kurz, addressing a fact that is well-known today: The fulfillment of wishes and needs starts today in the search field - although no longer necessarily in that of Google.
Giving brands and products visibility is one of the central challenges of every marketer. There is hardly a more suitable advertising environment for this than where both generic and explicit information has been requested and processed and presented to the user: in search engine results.
We encounter online advertising at any time and on any device, on the go or at home. Whether banners or videos, programmatic ads are omnipresent and accompany us on almost every website.
