Our Co-Founder and Managing Director David Lange answers Luka Andresen's questions in the Online Career Day podcast and explains, among other things, what distinguishes adlicious and which skills are in demand in the industry.
Activate brand preference through programmatic branding
Getting started with the podcast sounds like heavy food. “We activate brand preferences in the target group with programmatic branding. By means of complementary performance campaigns, we optimally exploit the buying potential built up through branding,” says Luka, quoting the adlicious website. But after David's explanation, it quickly becomes clear what adlicious actually does.” With the website, we are of course appealing to marketing managers, so you can delve deeper into the subject matter,” says David. “Simply put, programmatic advertising stands for automated media trading. Nowadays, you no longer have to ask each publisher you want to advertise individually to start your advertising campaign there. This is now done technologically and data-based. So is the creation in certain parts. And we're doing all of that,” he continues.
30 employees — experts with a wide range of strengths
adlicious now has around 30 employees. If you look at what they do, a lot comes together. “Campaign management and related customer service are of course a big issue for us,” says David. “Then there is sales, which ensures that there are always nice new projects coming in, as well as the topic of reporting and analyses. In addition, the topic of creation is becoming increasingly important to us. And we also have marketing/PR experts who support us in all sorts of situations.”
Adlicious - 100% independent
It is of course always exciting to find out what a managing director thinks about his own company and what makes it stand out from his point of view. David was also able to provide exciting insights there. “What goes well with that, of course, is our independence. Not to belong to a large network agency or a technology service provider and not to have an investor who presents us with mind-boggling challenges and growth goals. This allows us to grow in a healthier and more targeted way, and this also rubs off on the projects we do. We don't accept every project, which means that our employees don't sit in the office until 22:00 to get everything done, but still see daylight when they leave,” explains David. “We also focus on complementary qualities within the teams so that they harmonize well with each other. We'd rather cancel that once again and play it safe if the feeling isn't 100 percent right.”
What adlicious offers - who adlicious is looking for
A broad transfer of knowledge from top to bottom is paramount at adlicious. “It doesn't make sense that we're sitting in an ivory tower. We want to share our knowledge with our employees,” David clarifies. Accordingly, there are regular internal training courses and the much-invoked short distances in all directions. There are also other benefits, such as a company's own gym or a flexible home office policy. And who Adlicious is looking for is also very clear to David: “Motivated people who enjoy and are interested in the topic of programmatic, can work well in a team and have a certain hands-on mentality. People who simply sit at a desk and wait for someone to give them tasks won't be happy with us.”
You can watch the entire podcast in the YouTube video linked above or at Apple Podcast, spotify as well as directly at Online career day Listen. Be sure to listen in. There is also a discount code for a free visitor ticket for a Online career day of your choice.
