TikTok Target Group: Over 60 percent of users are between 18 and 34, 21 percent are in the age range of 13-17 years. In comparison, the app's user group is very young and particularly active. Special features: Everyone is still talking about the TikTok hype and continues to break download records. For example, 50 million downloads were measured in the Google Play Store in March last year.
Social media platforms have gained a firm place in our lives within a very short period of time. Depending on the platforms, several hundred million people visit them — every day. At the start of our new topic special “Social Media”, we now want to give you an overview of what options you have to reach these people through paid social.
Anyone who still thinks of classic billboards when it comes to outdoor advertising should perhaps take a look outside again. There are now digital advertising walls in more and more places — from train stations and airports to city centers to restaurants and even in medical practices. At the same time, the growth of Digital-Out-of-Home (DOOH) has increased rapidly once again in recent years.
In our monthly interview format, our co-founder and managing director David Lange talks about, among other things, the new adlicious, an exciting campaign in China for mytheresa.com and the current situation of retail from a marketing perspective. What news is there with adlicious? As always, a lot has happened recently.
The Hamburg-based end-to-end media agency continues to grow and is expanding its team accordingly. Christian Cramer has been on board as Senior Creative Content Manager since May 3.
Slightly delayed due to the Easter holidays, our CEO & Co-Founder Viktor Eichmann takes a look at the marketing world in his usual concise way.
