Most of us automatically combine branding measures with large-scale TV campaigns, radio, large-scale outdoor advertising or sponsorships in top-class sports. But even digitally, there are now a number of ways to push brands and build brands. At this point, we would like to give you an overview of digital branding options.
There are always technological developments that massively influence our daily behavior and media use and change them in the long term. Smartphones have had such an impact and smart TVs are also about to fundamentally change our media habits.
Regardless of whether they are start-ups, medium-sized companies and globally active companies — whether B2B, B2C or D2C: Companies of all sizes and from almost every industry are now using branding measures to build brands.
The excitement is great: Google's announcement that it will refrain from individual tracking in its own cosmos is causing turmoil and uncertainty in the advertising industry. Many articles with headlines such as “Google stops personalized advertising” have also contributed to this. Time to light things up in the dark with a Q&A.
“What moves us” — our new series, in which we talk briefly and concisely about ourselves, broaden our horizons and analyse the trends & challenges of the near future.
Whether on the subway, on the way to work, on the street corner, on TV or on the Internet — there is hardly a situation in which advertisers are not vying for the favor of potential customers. This inevitably raises the question: What do we even remember at the end of the day?
