TikTok Target Group: Over 60 percent of users are between 18 and 34, 21 percent are in the age range of 13-17 years. In comparison, the app's user group is very young and particularly active. Special features: Everyone is still talking about the TikTok hype and continues to break download records. For example, 50 million downloads were measured in the Google Play Store in March last year.
Social media platforms have gained a firm place in our lives within a very short period of time. Depending on the platforms, several hundred million people visit them — every day. At the start of our new topic special “Social Media”, we now want to give you an overview of what options you have to reach these people through paid social.
Anyone who still thinks of classic billboards when it comes to outdoor advertising should perhaps take a look outside again. There are now digital advertising walls in more and more places — from train stations and airports to city centers to restaurants and even in medical practices. At the same time, the growth of Digital-Out-of-Home (DOOH) has increased rapidly once again in recent years.
Retailing is in crisis to a large extent — and not just since the pandemic. Although the majority of sales are still generated in local stores, the online share continues to grow and the frequency in stores is falling, especially in less exclusive locations. According to the German Trade Association (HDE), online grew by 1.6 percentage points last year to a total of 12.4 percent — a record growth.
Regardless of whether they are start-ups, medium-sized companies and globally active companies — whether B2B, B2C or D2C: Companies of all sizes and from almost every industry are now using branding measures to build brands.
There are always technological developments that massively influence our daily behavior and media use and change them in the long term. Smartphones have had such an impact and smart TVs are also about to fundamentally change our media habits.
