Advertising brochures in mailboxes. What sounds like a relic from the past in an increasingly digital world is still very popular in Germany — at least among advertisers. According to a study by Deutsche Umwelthilfe, 28 billion advertising brochures are distributed every year. That's the equivalent of around 35 kilograms of advertising that end up in every mailbox in the country — anew every year. The popularity of this advertising format is very unevenly distributed between sender and recipient.
Social shopping or social commerce is the combination of e-commerce with social networks. Various formats of this kind have been around for some time, but the whole big hype has only been apparent for a short time - also reinforced by corona. Social shopping is thus becoming interesting for more and more brands and companies.
For some time now, Twitch has been challenging the previous placeholder YouTube in the battle for the crown of online video platforms. The winner is not yet really foreseeable, the fight has not yet been decided.
TikTok Target Group: Over 60 percent of users are between 18 and 34, 21 percent are in the age range of 13-17 years. In comparison, the app's user group is very young and particularly active. Special features: Everyone is still talking about the TikTok hype and continues to break download records. For example, 50 million downloads were measured in the Google Play Store in March last year.
Social media platforms have gained a firm place in our lives within a very short period of time. Depending on the platforms, several hundred million people visit them — every day. At the start of our new topic special “Social Media”, we now want to give you an overview of what options you have to reach these people through paid social.
Anyone who still thinks of classic billboards when it comes to outdoor advertising should perhaps take a look outside again. There are now digital advertising walls in more and more places — from train stations and airports to city centers to restaurants and even in medical practices. At the same time, the growth of Digital-Out-of-Home (DOOH) has increased rapidly once again in recent years.
