Digital creativity is not just a passing trend, but a crucial necessity that is becoming the core of advertising and marketing. Monica Degenhardt (formerly Mejia Pocasangre), our Head of Marketing & Creative Solutions, explains: “Digital creativity is more than just a slogan for DMEXCO this year. Digital creativity is currently the most important skill for success in the advertising industry. ”
Outdoor advertising, particularly DOOH, offers large advertising spaces with high reach. 74% of all German citizens over 14 years of age come into contact with a DOOH advertising medium at least once within seven days.
From the mailbox to the trash can. This happens every year with more than 28 billion advertising brochures — if they have even made it into the mailbox. According to the results of the latest YouGov study, there is now a “no advertising” sticker on every fourth German mailbox.
Of course, the new year also brings new marketing trends, which are currently being hotly debated in the industry. This is going to be an exciting year for advertisers and therefore also for us, of course. We have selected the most relevant topics and summarized them below.
To market its trading products, Consorsbank has set itself the goal of intelligently using data in order to achieve a tailor-made approach to the defined target group personas. With dynamic ad technology from adlicious, a data-based, personalized approach could be implemented for Consorsbank.
Hamburg, 16.03.2022. The marketing managers at garmo AG have selected the digital agency adlicious for their digital media measures. The owner-managed agency from Hamburg prevailed in a multi-stage pitch process. In addition to increasing brand awareness among the relevant target group, the willingness to buy the GAZi products in particular should be effectively expanded. The focus of digital advertising measures is on people who like Mediterranean food, who follow a vegetarian diet and on people who like to grill. adlicious also adapts the advertising materials.
