From personalized ads to interactive ads to shorter clips and the future of TikTok, we look at what marketers can expect in 2024. It discusses the decisive role of personalization, opportunities to increase engagement through interactive ads, the challenges of extending TikTok videos, the importance of short-form content and the aspects to consider, as well as the potential of generative AI in online marketing.
Digital creativity is not just a passing trend, but a crucial necessity that is becoming the core of advertising and marketing. Monica Degenhardt (formerly Mejia Pocasangre), our Head of Marketing & Creative Solutions, explains: “Digital creativity is more than just a slogan for DMEXCO this year. Digital creativity is currently the most important skill for success in the advertising industry. ”
Outdoor advertising, particularly DOOH, offers large advertising spaces with high reach. 74% of all German citizens over 14 years of age come into contact with a DOOH advertising medium at least once within seven days.
From the mailbox to the trash can. This happens every year with more than 28 billion advertising brochures — if they have even made it into the mailbox. According to the results of the latest YouGov study, there is now a “no advertising” sticker on every fourth German mailbox.
Of course, the new year also brings new marketing trends, which are currently being hotly debated in the industry. This is going to be an exciting year for advertisers and therefore also for us, of course. We have selected the most relevant topics and summarized them below.
To market its trading products, Consorsbank has set itself the goal of intelligently using data in order to achieve a tailor-made approach to the defined target group personas. With dynamic ad technology from adlicious, a data-based, personalized approach could be implemented for Consorsbank.
