The areas of application for DOOH advertising are diverse these days. Everyone agrees: thanks to one-to-many communication, very high reach in the target group can be achieved - but the “in the target group” phrase should be examined a little more closely, because this is definitely a contentious topic.
From personalized ads to interactive ads to shorter clips and the future of TikTok, we look at what marketers can expect in 2024. It discusses the decisive role of personalization, opportunities to increase engagement through interactive ads, the challenges of extending TikTok videos, the importance of short-form content and the aspects to consider, as well as the potential of generative AI in online marketing.
