Whether on the subway, on the way to work, on the street corner, on TV or on the Internet — there is hardly a situation in which advertisers are not vying for the favor of potential customers. This inevitably raises the question: What do we even remember at the end of the day?
As part of this year's Retail Business Week, our Managing Partner Daniel Skoda gave a presentation. In focus: The branding options of dynamic ads and how stationary retail can be strengthened with drive-to-store ads.
Targeting the target group, optimizing ongoing campaigns and, in the best case, making advertising media more dynamic — programmatic advertising can do all of this. The basis for all of this: data. And since the introduction of the GDPR/GDPR, no advertisers, publishers or AdTech providers have been able to ignore the topics of data protection and consent management.
On August 15, 2020, the time has come - the TCF 2.0 (Transparency and Consent Frameworks) replaces the previous 1.1 version. We explain which features the update brings and which problems can occur when switching.
Hamburg-based programmatic advertising specialist adlicious was able to secure the programmatic media budget of the traditional German company Gabor.
