Hamburg-based programmatic advertising specialist adlicious was able to secure the programmatic media budget of the traditional German company Gabor. The budget also includes the newly created men's shoe brand Pius Gabor this year. The collaboration focuses on an effective media strategy around personalized dynamic advertising materials to increase brand awareness and sales. In addition to consulting and digital media planning, adlicious is now also responsible for creating the appropriate advertising material.
“The adlicious concept convinced us,” says Dr. Markus Reheis, Marketing Director at Gabor. “The combination of many years of experience in programmatic purchasing, technological innovation and creation is exactly what we were looking for.”
David Lange, Co-Founder and Managing Director at adlicious, adds: “We are proud to have convinced a traditional company like Gabor of our dynamic branding approach. We are particularly looking forward to participating in the market launch of Pius Gabor and thus contributing to its development and establishment.”
More information: New Business Marketing stock exchange
