“Feel the moment — not the heartburn”
Even though the Advent season and Christmas are very likely to be different in this special year than in previous years, many people won't miss out on traditional Christmas treats. A problem that many people face after excessive consumption: heartburn. In order to draw attention to the topic in advance, the Hamburg-based digital agency adlicious is supporting the RIOPAN brand, the heartburn remedy from Berlin-based health care provider DR. KADE, with an awareness campaign.Part of the campaign includes a landing page, which contains helpful tips for preventing heartburn during the holidays — from a healthy alternative to chocolate fondue to stomach-friendly winter drinks.
“With our campaign, we want to show that despite all temptations, it is possible to minimize the risk of heartburn even at Christmas time. It is not easy to do without things that make us feel good in the first moment but can cause us to suffer later on, but it can be done. With Riopan, we have a well-known and good product that has a fast and long-lasting effect. The most important thing at Christmas time is, of course, to enjoy the moment and alleviate the symptoms as soon as possible,” says DR. KADE.
Within the campaign, adlicious is responsible for managing brand and product communication for DR. KADE's RIOPAN brand. The target group is addressed via large display formats in appropriate environments. The advertising materials used for this purpose were created by the adlicious creative team based on the campaign landing page and existing brand assets. For a peaceful end of the year, true to the campaign motto: “Feel the moment - not the heartburn.” Campaign landing page: https://www.riopan.de/tipps-sodbrennen-weihnachten/
About DR. KADE
“We make quality of life for people all over the world.” This is what DR. KADE stands for as an independent family company. As a manufacturing pharmaceutical company, DR. KADE has always focused on “Made in Germany” quality. The most important fields of expertise: gynecology, proctology, gastroenterology and vitamins. With its high-quality products and holistic therapy concepts, DR. KADE develops excellent solutions for better health. This is ensured by an excellently trained team of over 300 clever people at the Berlin location. There, DR. KADE develops, produces and sells pharmaceuticals and health products for Germany and the international market.
About adlicious
adlicious is one of Germany's leading digital agencies, independent and technology-supported. With our unique and proprietary ad delivery technology, we help leading brands deliver their message personalized to their target groups in real time across the entire digital customer journey. Founded in 2014, adlicious has developed from a pure programmatic trading desk to a data-driven digital agency that offers technology-based advertising solutions to its global customers. With a constantly growing team of 35 experts in Hamburg, we serve leading brands from all industries.
Mandatory text
Composition:riopan® Stomach gel:1 10 ml sachet contains 1600 mg of anhydrous magaldrate. Other ingredients: silver sulfate, chlorhexidine digluconate, sodium hypochlorite, arabic gum, hypromellose, sodium cyclamate, simethicone emulsion, caramel flavor, cream flavor, 3-hydroxy-2-methylpyran-4-one (maltol), purified water.
RIOPAN® Stomach tablets:1 chewable tablet contains 800 mg anhydrous magaldrate. Other ingredients: sorbitol, macrogol 4000, calcium behenate (C16-C24), 3-hydroxy-2-methylpyran-4-one (maltol), caramel flavor, cream flavor.
RIOPAN® Stomach tablets Mint 800 mg chewable tablets:1 chewable tablet contains 800 mg anhydrous magaldrate. Other ingredients: sorbitol, macrogol 4000, calcium behenate (C16-C24), 3-hydroxy-2-methylpyran-4-one (maltol), spearmint flavor, menthol flavor, maltodextrin, gum arabic (E 414), propylene glycol (E 1520).
application:Heartburn and acid-related stomach problems; symptomatic treatment of stomach and duodenal ulcers.
Contraindication:RIOPAN stomach gel, RIOPAN stomach tablets: Hypersensitivity to magaldrate or any of the other ingredients. RIOPAN stomach tablets Mint 800 mg chewable tablets: Hypersensitivity to magaldrate, menthol or any of the other ingredients.
side effects:Very common: loose stools; very rare: diarrhoea, softening of bones (only after taking high doses for many years). In case of renal failure and long-term use of high doses, taking them may cause increased levels of aluminum and magnesium in the blood. This can lead to aluminum storage, particularly in nerve and bone tissue, and to phosphate depletion. RIOPAN stomach tablets Mint 800 mg chewable tablets in addition: Menthol may trigger hypersensitivity reactions (including shortness of breath) in suitably sensitized patients.
Warnings:RIOPAN stomach tablets contain sorbitol. RIOPAN stomach tablets Mint 800 mg chewable tablets contain sorbitol and menthol. Read the package leaflet. For further information, see technical and usage information. Read the package leaflet and ask your doctor or pharmacist about risks and side effects. Status: 09/2019
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