E-Commerce Week is an online conference taking place this year from May 4 to 8. More than 90 speakers from the e-commerce world share their knowledge and give you exciting insights into current developments in the industry. Of course, we're also there. In his presentation (Wednesday, May 6 at 11:00), our Managing Director David Lange explains how customers can be activated with dynamic ads.
Nothing less than “The Future of Marketing” is the topic of Jan Mehlhose's “The Business Artist Podcast”, which featured David Lange, adlicious Co-Founder and Managing Director, as a guest. Partially, at least.
“You are more honest with anyone than with Google's search field,” says data protection expert Constanze Kurz, addressing a fact that is well-known today: The fulfillment of wishes and needs starts today in the search field - although no longer necessarily in that of Google.
The e-commerce boom in Germany continues unabated, yet stationary retail is still responsible for almost 90 percent of all retail sales. So why not try to combine the benefits of a personalized customer journey, as we know them from online shopping, with high-turnover stationary retail?
Giving brands and products visibility is one of the central challenges of every marketer. There is hardly a more suitable advertising environment for this than where both generic and explicit information has been requested and processed and presented to the user: in search engine results.
We encounter online advertising at any time and on any device, on the go or at home. Whether banners or videos, programmatic ads are omnipresent and accompany us on almost every website.
