adlicious is expanding into the British market. Leading this step is Marcus Wareham, an experienced professional with more than 25 years of experience who previously worked at Meta. adlicious wants to bridge the gap between digital brand building and real consumer actions and provides agencies and advertisers in the UK with tailored and agile services. The expansion reflects the company's commitment to deliver innovative digital marketing solutions for brands that seek effective customer engagement and growth.
From personalized ads to interactive ads to shorter clips and the future of TikTok, we look at what marketers can expect in 2024. It discusses the decisive role of personalization, opportunities to increase engagement through interactive ads, the challenges of extending TikTok videos, the importance of short-form content and the aspects to consider, as well as the potential of generative AI in online marketing.
Hamburg/Verden, December 21, 2023 - adlicious, one of the leading owner-managed media agencies, will be responsible for the digital media budget of Finnern GmbH & Co. KG from January 1, 2024. The collaboration between adlicious and Finnern promises an innovative and targeted digital media strategy to further strengthen the reach and brand recognition of the Finnish brands RINTI and Miamor.
In today's marketing landscape, it is essential to develop a targeted and well-orchestrated campaign to increase awareness of a brand and its products.
Digital creativity is not just a passing trend, but a crucial necessity that is becoming the core of advertising and marketing. Monica Degenhardt (formerly Mejia Pocasangre), our Head of Marketing & Creative Solutions, explains: “Digital creativity is more than just a slogan for DMEXCO this year. Digital creativity is currently the most important skill for success in the advertising industry. ”
From the mailbox to the trash can. This happens every year with more than 28 billion advertising brochures — if they have even made it into the mailbox. According to the results of the latest YouGov study, there is now a “no advertising” sticker on every fourth German mailbox.
