From the mailbox to the trash can. This happens every year with more than 28 billion advertising brochures — if they have even made it into the mailbox. According to the results of the latest YouGov study, there is now a “no advertising” sticker on every fourth German mailbox.
Advertising brochures in mailboxes. What sounds like a relic from the past in an increasingly digital world is still very popular in Germany — at least among advertisers. According to a study by Deutsche Umwelthilfe, 28 billion advertising brochures are distributed every year. That's the equivalent of around 35 kilograms of advertising that end up in every mailbox in the country — anew every year. The popularity of this advertising format is very unevenly distributed between sender and recipient.
According to a recent study, digital offers are more effective than traditional advertising brochures: those who find out about special offers online visit the branch more often than people who read classic print advertising brochures from food retailers.
