Hamburg/Verden, December 21, 2023 - adlicious, one of the leading owner-managed media agencies, will be responsible for the digital media budget of Finnern GmbH & Co. KG from January 1, 2024. The collaboration between adlicious and Finnern promises an innovative and targeted digital media strategy to further strengthen the reach and brand recognition of the Finnish brands RINTI and Miamor.
Antonio Krahl, Head of Marketing at Finnern, comments: “After an intensive selection phase, we chose adlicious. Their extensive expertise in digital marketing and their track record of working with medium-sized companies was decisive. We are confident that this partnership will take our digital activities, particularly in the area of online moving images, to the next level.”
Manuel Pfaff, Director Business Development & Media Strategy at adlicious, responsible for the budget, explains: “We are convinced that our data-driven approaches and innovative solutions will help Finnern achieve their marketing goals. This partnership underscores our continued commitment to provide world-class consulting and world-class digital media and tech.” adlicious is known for its wide range of digital solutions, including media, tech, creative services and data analytics.
About adlicious:
adlicious was founded in 2014 as one of the first independent and purely programmatic media agencies. Connecting data and technology to achieve better media activation was central to their work from the start. Based on their many years of practical experience with many different platforms, they decided to develop their own technology to close the existing gap between creation, data and media. Today, adlicious has developed into a technology-driven digital agency and is therefore able to deliver integrated and fully customizable media solutions to its customers across the entire customer journey and all digital channels.
About Finnern:
Finnern GmbH & Co. KG, a family company from Verden with over 40 years of experience, focuses on the highest quality standards in the production of dog and cat food. The Miamor and RINTI brands, firmly established in the premium pet food segment, are the cornerstones of success. The guiding principle is the conviction that premium pet food consists of fresh meat and carefully selected, healthy ingredients. This philosophy forms the basis for independent success and reflects a commitment to the highest standards in pet nutrition.
