Set up data-driven campaigns in programmatic advertising correctly: we have put together the most important tips for data-driven programmatic advertising. They should help to avoid typical mistakes and get the most out of online marketing measures. The course for success or failure is already set during set-up. In order for the right advertising to reach the right addressee, the target group data must be assigned to a programmatic campaign in the DSP (Demand Side Platform). The advertiser has a variety of control options available, the hiring of which requires profound expertise.
Our expert tips in Semasio's 'Magazine for Data Driven Advertising: ' http://www.semasio.com [PDF]
