According to a recent study, digital offers are more effective than traditional advertising brochures: those who find out about special offers online visit the branch more often than people who read classic print advertising brochures from food retailers.
Users of digital information sources are also less price-sensitive, writes the trade magazine “markenartikel”, citing marketing consultancy Simon-Kucher & Partners.
“In addition to classic 'bargain hunting, 'online users use advertising material significantly more often than handout users also to get inspiration and new ideas for their next purchase.”
The majority of those who currently rarely obtain information online are also very open-minded about digital offerings.
