Nothing less than “The Future of Marketing” is the topic of Jan Mehlhose's “The Business Artist Podcast”, which featured David Lange, adlicious Co-Founder and Managing Director, as a guest. Partially, at least.
“You are more honest with anyone than with Google's search field,” says data protection expert Constanze Kurz, addressing a fact that is well-known today: The fulfillment of wishes and needs starts today in the search field - although no longer necessarily in that of Google.
The e-commerce boom in Germany continues unabated, yet stationary retail is still responsible for almost 90 percent of all retail sales. So why not try to combine the benefits of a personalized customer journey, as we know them from online shopping, with high-turnover stationary retail?
Giving brands and products visibility is one of the central challenges of every marketer. There is hardly a more suitable advertising environment for this than where both generic and explicit information has been requested and processed and presented to the user: in search engine results.
The Corona crisis presents us as a society with challenges that we could not even have imagined recently. An incomparable situation, to that extent, for which no one was prepared. Our globalized economic system is faltering, supply chains and product routes are causing problems, and almost all business is currently breaking away in many industries.
We encounter online advertising at any time and on any device, on the go or at home. Whether banners or videos, programmatic ads are omnipresent and accompany us on almost every website.
